ENTREPRENEURIAL UPBEAT: Vol. 6, No. 13
ARTICLES OF THE WEEK:泭The debate over new models
Lots of folks are talking about the need for new models for arts organizations. What does that mean??
Michael Kaiser, President of the Kennedy Center, has some strong opinions on this泭(these are short):泭泭泭泭
Adam Hutler, Founder of Fractured Atlas, responds泭(and I find it interesting that he uses the buggy analogy, the same analogy Ive used countless times myself!)泭
ENTREPRENEURIAL THOUGHT OF THE WEEK:泭delivery systems
The 19th century railroad barons famously failed to thrive in the 20th century because they thought they were in the railroad business and didnt realize they were actually in the transportation business. They were so focused on the product they had to sell that they forgot that their real purpose was to fulfill a customer need. In this case, though, the art experience is the customers need, while the arts organization has become the product were selling.
The non-profit arts organization is just a delivery system..泭 簫Adam Hutler, in the above-linked article
I read those words in Hutlers post and felt like someone had crawled inside my head and lifted those words directly from my brain. He puts his finger泭right on泭the problem with all this debate about models:泭the models are just delivery systems, they are not the product itself.泭Take the symphony orchestra: the model is complex, expensive, and more or less ubiquitous. So when attendance or donations drop folks despair that the music orchestras play is no longer valued by the marketplace, when theres pretty good evidence to show that the product the music itself is just as viable as ever. Whats becoming progressively less viable, however, is thedelivery system.泭泭Once again this brings us to entrepreneurship, because the entrepreneurial process is one by which careful distinction is made between the product and how its delivered. This is especially important in the arts, where the delivery mechanisms the concert in a traditional concert hall, the recording are so engrained in our culture that we dont even stop to consider whether there are other ways to reach our audiences, ways that will reach them more successfully and engender sustained support and engagement. Remember: entrepreneurship is about problem-solving. The problem in this case is how to create a new delivery system that will resonate with todays audiences. What better entrepreneurial challenge could one come up with? The answer to that challenge will be creative, outside the box, and require resourcefulness and hard work to realize. But the big problems also have the biggest pay-offs: thats something entrepreneurs have always known. Care to take up the challenge?
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And without further adieu
The Video of the Week!
Keep those videos coming
Another talented animal
Once again well put our discussion of commoditization vs. value on hold while we take some time to answer a few questions regarding the泭New Venture Challenge:泭what is it and how does it work and why should you care about it?
What is the New Venture Challenge (NVC)?泭 The NVC is the campus-wide venture plan competition. Teams of students from disciplines across campus compete amongst themselves in tracks (Music, Clean Tech, I.T., and Social Impact) and then the winners of each track compete in a Finals competition for the grand prize. Music Track winners receive a泭$3,000 prize; the Grand Prize winner receives up to泭$10,000 more in prizes泭and other perks.
What is a Venture Plan?泭 A venture plan (also commonly called a business plan) is an outline of any sort of operation: a for-profit business, all manner of non-profit organizations, an ensemble, a music festival地nything can be a venture. The plan describes the venture (what it does, who its for, how it operates) and outlines a plan for launching and sustaining it.
Do I have to have a plan already in order to participate?泭NO.泭In fact, thats the whole point of the NVC: to guide you through the process of developing your idea and creating a plan to make it happen. So at this stage, a mere notion of something youve been thinking of doing is enough!
That sounds intimidating. What sorts of help will I have? Thats the other point of the NVC: its not just the competition (which doesnt happen until next Spring). Its workshops, mentoring, lectures, and practice sessions, all designed to help you develop your ideas, polish your plan, and present it convincingly. Youll have lots of help & resources to do this including other students, if you decide to form a team.
I dunno匈m still not sure米You dont have to commit to participate in the competition until January.泭Then come visit Prof. Nytch and lets talk about it!
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The Entrepreneurship Center for Music 十Jeffrey Nytch, DMA, Director
Email:泭jeff.nytch@colorado.edu泭泭十泭Office Hours: T/Th: 9-11 a.m.泭 W: 2-4 p.m.泭 or by appointment
Entrepreneurship Wednesdays: 5-6:30 p.m., C-113泭 十 Follow us on泭
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OPPORTUNITY UPBEAT!泭Nov. 27, 2012
The Opportunity UPBEAT! is your weekly listing of job postings and other professional opportunities that come the way of the ECM. Check this space out for jobs, volunteer opportunities, internships, grants, festival auditions, and more!
LANDAU MUSIC泭is now hiring泭musicians to perform on cruise ships. Destinations include: Europe, Australia, Caribbean, Hawaii, etc. Free Room/Food/Travel. Production shows (Broadway, Pop Review), Headliner shows ,Top 40 sets , Jazz Combo sets, Big Band sets, and more. Our auditions are done online and we are seeking泭experienced musicians who are are: 1) Solid readers, 2) Proficient in all styles, and 3) Have a great attitude.泭Positions are currently available for泭the following instruments: 泭Keys, Drums, Bass, Guitar, Trumpet, and Sax. For more information, contact Steve Such, Music Manager:泭steve@landaumusic.com泭858.755.3320,
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THE PHILADELPHIA INTERNATIONAL MUSIC FESTIVAL is now accepting applications for summer study with members of the Philadelphia Orchestra. For more information, visit their website:泭
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THE BANFF CENTER is accepting applications for their summer music program. Deadlines in January. Follow this link:泭
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THE SOUNDSCAPE FESTIVAL is accepting applications for its summer study and professional development seminar, June 30-July 13 in Maccagno, Italy. For more:
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ATLANTIC MUSIC FESTIVAL 2013 FELLOWSHIP PROGRAM泭is now accepting applications.泭Submission forms can be completed directly online at the official Atlantic Music Festival website:泭泭泭AMF Fellowship provides complete financial coverage of tuition, housing, and meals during the four weeks of residency.泭
The early submission deadline to submit for the U.S. and International applicants is December 1, 2012.泭Information is also available through the Atlantic Music Festival by email to泭admissions@atlanticmusicfestival.org, or by regular mail to Atlantic Music Festival, 228 Park Ave S #31975, New York, NY 10003.
For more information, please visit us online at泭
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THE COLORADO STATE MUSIC TEACHERS ASSOCIATION is currently seeking a Fund development intern to help develop a tuition assistance scholarship fund for pre-college music study. The goal of the fund, once established, is to partially pay music tuition costs for promising young students who cannot afford music lessons. For a full description of this opportunity, stop by the ECM bulletin board and get in touch with Professor Cremaschi.
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INTERNSHIPS AVAILABLE!泭The ECM offers a broad range of internship opportunities for students, ranging from positions with non-profit arts groups to for-profit businesses. Internships can be for academic credit or not, and can often be customized to suit your schedule and interests. If youre interested, stop by the ECM office and well talk about the options!